Reny Picot was proud to participate in IDDBA 2025, the largest industry-only trade show for dairy, deli, bakery, and food service professionals. Held at the Ernest N. Morial Convention Center in Downtown New Orleans, this premier event brought together over 10,000 attendees and featured more than 1000 exhibiting companies, all focused on shaping the future of food.
A Premier Platform for Dairy Innovation
At IDDBA 2025, Old Europe Cheese joined today’s leaders and tomorrow’s innovators to share ideas, gain insight, and connect directly with decision-makers across the food industry. This once-a-year experience attracted serious buyers, merchandisers, and executives, making it an ideal platform to spotlight the company’s latest innovations—most notably, the return of its slicing brie.
With a commitment to combining artisanal quality with modern convenience, Old Europe Cheese highlighted how its rectangular-shaped slicing brie meets growing demand in both retail and food service environments. The product’s user-friendly format makes it ideal for sandwiches, charcuterie boards, and fast-paced kitchen prep—while still delivering the rich, creamy flavor brie lovers expect.
A Legacy of Excellence, A Vision for the Future
For more than three decades, Old Europe Cheese has produced award-winning soft-ripened cheeses at its Benton Township facility in Michigan, using locally sourced milk from the Michigan Milk Producers Association. Backed by the expertise of parent company Reny Picot, the brand continues to expand its footprint in the U.S. market, bringing European tradition and innovation to American shelves.
Participation in IDDBA 2025 reinforced Old Europe Cheese’s role as a trusted partner in the dairy industry—offering products that are not only premium in quality but also practical and forward-thinking.
Connecting Face-to-Face with Industry Leaders
Throughout the three-day event, the Old Europe Cheese team engaged directly with influential buyers, distributors, and food service operators, showcasing the versatility of its cheese portfolio. From in-booth tastings to one-on-one meetings, the show offered valuable opportunities to build relationships, share product knowledge, and discuss future collaborations.
Looking Ahead
Old Europe Cheese remains committed to serving the evolving needs of retailers and food service professionals by delivering innovative cheese solutions rooted in quality and tradition. Events like IDDBA are instrumental in helping the brand stay connected to industry trends, gather customer feedback, and continue its mission of bringing exceptional cheeses to market.
As the company prepares to launch slicing brie — with support from a $98,000 USDA-funded grant—the momentum from IDDBA 2025 is helping pave the way for a successful rollout.
Interested in carrying slicing brie or learning more about our products?
👉 info@oldeuropecheese.com
👉 Phone: (269) 925-5003
Visit Reny Picot at IDDBA 2025 in New Orleans – Booth #2868!